Meet the Team

Chris Booth Ducati UK

Chris Booth


Overseas the running of all departments at Ducati Manchester Group and has been in the trade for over 20 years. Implements new systems and development to ensure customer satisfaction and customer experience is No.1. Usually works 24/7 and replies to all emails, whatever the time of day.

Simon Jackson

Simon Jackson

Sales Manager

Simon has been with the store since the start after spending 13 years with Audi. He has been into Ducatis since 2007 buying a 916 then his 1098 bayliss from chris booth in 2009. Since then he has built up an extensive collection of ducati superbikes and currently rides a 1299S Panigale. Simons hobbies include anything to do with the ducati brand, moto gp and a love for old vintage tractors.

Paul Smith

Paul Smith

After Sales Manager

Aftersales manager paul has been with us from the start of the new store and a valuable member to the team. After many years of valuable knowledge in the motorcycle industry including clothing and the business side of things he is a ture asset to the store. Pauls hobbies include family time, motorcycles and a big fan of Valentino Rossi.

Stephen Smith Ducati Master Technician

Stephen Smith


Steve is our Master Technician and is obsessed with all things Ducati. Steve has owned lots of Ducati in his time from the Foggy 916 SPS replica 996 BP 998S Bayliss 1098 tricolore and two 1098R Bayliss Replicas (we don’t ask why he had 2) Steve had in his past held a national road race licence where he was racing 250 TZ GP bikes in the late 80s and early 90s. Anyway who knows Steve knows he is passionate and in his own words and he is very meticulous when it comes to all things workshop orientated. Steve’s main hobby is track riding with his friends where he is still known to be very competitive.

Peter Knipe Ducati Technician

Peter Knipe


Peter is our second technician and is the work horse in our workshop. Pete is passionate about all things two wheeled, however Pete is more off road and he also holds a IOPD competition license.

Pete can be found on most Sundays getting dirty off road doing Motocross or Enduro.

Pete also has a wealth of experience working within the motorcycle industry.


Find out why more and more people are choosing to buy their next Ducati from DMC Ducati Stoke. Serving Newcastle-under-Lyme, Derby, Macclesfield, Stafford, Wolverhampton, Shrewsbury and beyond.

Call 01782 848191 for more information today